The Brazilian Ministry of Finance’s Prizes and Betting Secretariat, created in January/2024, is aiming the creation of an advertising regulatory framework for the sector in Brazil, based on international standards.
Sports betting platforms and websites operating in Brazil must be attentive to discussions about the new regulations.
Based on the existing legislation in force in Brazil, see below guidance that must be observed for advertising and marketing rules for fixed odd bet businesses:
1. Advertising must be aimed at an adult audience;
2. Advertising must not suggest an illusion of control over the results of betting, or that repeated betting will increase the chances of winning. It is prohibited to mention that betting constitutes a form of investment or income;
3. It is not permitted to offer credit to bettors (for example, advance funds that later must be returned to the operator or a third party), which could lead to debt.
Failure to comply with the above rules may already lead to sanctions (ranging from a fine to the suspension of the company’s operations) and constitute a crime against consumer relations, subject to personal liability of managers.
